Design: creating positive change in our societyEllis Jones helps business, government and cultural organisations understand audiences, make places, tell stories, sell products, move people and change the world. How? By recognising and employing the power of design to impact human behaviour. Talk to us
Identity is complicated. Identity plays a fundamental role in every decision we make. Understanding brand identity is critical to building relationships with customers, business people, stakeholders and community members. A strategic brand identity is a critical business tool, and can inform broader business activity, growth, partnerships, product and service innovation.
Outstanding campaigns achieve the perfect synthesis of concept and creative. They are strategically guided and respond to real world insights in order to drive action. An image, a colour, a turn of phrase, a tone of voice, that flips the viewer’s context on its head and demands engagement, a channel that no-one else considered, this is our toolbox.
The digital environment is our new normal. Australians spend almost half their day (ergo half their life) viewing the world through a screen. The boundary between offline and online experience is rapidly dissolving. Audiences demand coherent, integrated and designed brand experiences that transcend delivery method. Ellis Jones helps organisations and brands to design user experiences, user interfaces, websites, digital campaigns, augmented and virtual reality experiences with authenticity and resonance.
Stories come to life through motion. Ellis Jones has conceived, designed and directed motion content for campaigns, brands, organisations and initiatives. From TVCs to social content and everything in between. As with all our output, motion work is always strategically centred, designed to have many lives through distribution, and focused on delivering measurable action.
The tactility of a physical object; a printed communication, creates an immediate emotional connection with a person. Humour, shock, anger, comfort, desire, ambivalence, we cannot help but respond. From livery to reports, promotions and point of sale to exhibitions and activations, we bring the message and the medium together in beautiful and surprising ways.
Objects and environments
Sometimes image, motion or interaction aren’t enough. Sometimes you need to activate a precinct, engage with a landscape. We don’t stop at the edge of the page, or the corner of the screen, we work in the world, we design ‘the object’. Sometimes that is a physical interface, sometimes it is a totem, sometimes it is a world to explore and share. Branded places and spaces, wayfinding, installations and experiences are platforms that excite and extend the design practice.
What our clients say
“We have been working with Ellis Jones for the past four months on a very important event campaign. It has been a pleasure working with David and the team – they are highly professional, efficient and no request is ever too small or big. Many thanks for your excellent work and taking our event to the next level.”
— Madeleine La Ferla, ARENA
“The commitment that the Ellis Jones team shows is outstanding, bringing structure, evidence-based reporting and professionalism to each marketing initiative at a national and local level. They have proven themselves to be market-leaders and a great support to the Just Better Care marketing department.”
— Alison Chandler, Just Better Care
“I would like to thank you for all the good work in getting the brand and the collateral to such an impressive level. We submitted our first tender today under the new brand and with the new tender deck. A submission I am very proud of. Great work everyone!”
— Tim Lowe, Lowe Development Group